The Houston Issue

Bauer College Celebrates Business in the Bayou City

Bauer College Celebrates Business in the Bayou City

The Houston Issue

Bauer College Celebrates Business in the Bayou City

This content was developed in late 2019 and early 2020, before the unprecedented global impact of the COVID-19 pandemic, which has no doubt changed the lives of all our students, alumni, partners, faculty and staff, and continues to evolve each day.

FEATURES


A Landmark Year

Bauer College's Wolff Center for Entrepreneurship Marks Historic Year

WCE Celebration

The last year has been transformative for the students, alumni, faculty, staff and friends of the Cyvia and Melvyn Wolff Center for Entrepreneurship at the C. T. Bauer College of Business. (With video.)

Why I Give Back

Bauer Alumni Share Insight on Staying Connected to Houston's Business School

Houston Skyline

Across the city of Houston, in boardrooms, offices and coworking spaces, you’ll no doubt find Bauer College alumni of all ages, each with their own story of perseverance and dedication.

STUDENTS


Gaming the Industry

Bauer Entrepreneurship Senior Fuses Tech, Healthcare and Business

Jakob Broaddus

A Bauer College entrepreneurship student has a novel approach to helping patients with spinal damage retain mobility – video games.

Rain or Shine

Bauer Finance Senior Finds Opportunity at Every Turn

Zill Momin

Zill Momin, whose parents came to the United States from India in the 1980s, has leveraged her experience at Bauer College, earning recognition from TD Ameritrade with the NextGen scholarship.

FACULTY


Evaluating TV Ad Effectiveness

Bauer Researcher Develops Framework for Online Behavioral Response

Rex Yuxing Du

Bauer professor Rex Du is exploring the effectiveness of TV advertising, using online behavioral response, in recent research.

On the Road Again

Bauer College Dean Researches Tech Solution to Traffic Congestion

Traffic

By using intelligent transportation systems (ITS), metropolitan areas are finding ways to reduce congestion on the roads, according to research from Bauer College Dean Paul A. Pavlou.

Uncovering Online Authenticity

Assistant Professor Mark Grimes’ Research Suggest Mouse Movements Show Deception

Mark Grimes

Assistant Professor Mark Grimes is coauthor of a new study that shows technology may hold the key to more transparent online interactions.

Featured Video: Wolff Center for Entrepreneurship is #1!


The first floor lobby of Melcher Hall was transformed into a celebratory party ― complete with the Spirit of Houston Cougar Marching Band ― as the C. T. Bauer College of Business at the University of Houston announced to the campus community that the Cyvia and Melvyn Wolff Center for Entrepreneurship was ranked #1 on the 2020 list of Top 50 Undergraduate Schools for Entrepreneurship Studies. Read the story →


PROGRAMS


Engage, Innovate, Transform

Bauer Aims to Transform Lives with
a World-Class Education

Houston Business Journal

In recently unveiling its 2020-2025 Strategic Plan, Bauer College has embarked upon a bold plan designed to drive excellence at all levels, aiming to transforms the lives of students, organizations, and even society at large. (With video.)

Leading the Way

Bauer College Appoints Inaugural Associate Dean of Research, New Graduate Directors

New Associate Dean & Faculty Directors

Several Bauer College faculty members have taken on leadership roles to help guide, shape and grow key areas, including research and graduate programs.

Transformative Collaboration

Bauer's Inclusive Leadership Initiative, Women in Leadership Course Creating Opportunities for More Diverse Environments

Page

Greater diversity in the workforce results in greater profitability and value creation. It is no wonder that organizations aim to correct inequities in workplace compensation and advancement and provide more emerging women leaders in work environments.

COMMUNITY


Advocate Extraordinaire

Bauer MBA Applies Business Acumen to Law Practice Business

Andrew J. Cobos

The army taught Bauer alumnus Andrew J. Cobos how to argue for the underdog. Today his joint MBA-JD has prepared him to be a top personal injury lawyer with his own firm.)

The Spice of Life

Bauer Alumna Brings Family Tradition to Gourmet Salsa Business

Marisol Garcia De la Cruz

Marisol Garcia De la Cruz (MBA ’15) launched a gourmet salsa brand in Houston with business partner Stephanie Goni Fuentes that brings bold flavors and family traditions with artisanal, small batch recipes.)

Finding Synergies

Bauer College Names New Director of Alumni Relations

Giovanni Rosselli

In his role, Giovanni Rosselli will focus on creating value by leveraging the college’s network of alumni and friends.

IN EVERY ISSUE


LETTER FROM THE DEAN

Paul A. Pavlou

Paul A. Pavlou

We must recognize the rapidly changing nature of business education while also embracing emerging technologies, welcoming leading-edge approaches, while leveraging and revamping our existing strengths.

EDITOR'S LETTER

Jessica Navarro

Executive Director of Communications: Jessica Navarro

This issue celebrates the City of Houston — a city that mirrors the diversity, tenacity and ingenuity of the Bauer College community.

LATEST FACULTY RESEARCH

Thought Leadership Highlights

Faculty Research

In this issue, we highlight research and recognition in the fields of marketing, supply chain management, and management and leadership.

SEMESTER EVENTS

Making History

Student Events

See a collection of curated photos of the Bauer community participating in some of the Spring 2020 semester's biggest events.

ADVISORY BOARDS

Meet Our Leadership

Bauer College Advisory Boards

Full lists of Bauer College's advisory board members.

DONOR RECOGNITION

Thank You for Your Support

Board Room

Dean's Leadership Founders, Patrons and Associates.

 

EXECUTIVE DIRECTOR OF COMMUNICATIONS

Jessica Navarro (BA ’07, MA ’12)

COMMUNICATIONS MANAGER

Amanda Sebesta (MA ’19)

LEAD GRAPHIC DESIGNER

Kaelyn Williams

INSIDE BAUER MAGAZINE

PHOTOGRAPHY

Akil Bennett (BA ’07)
Nicki Evans
Stephanie Goni Fuentes
Chase Pedigo
Charles Propst (BA ’10)
Brandon Washington

VIDEO

Akil Bennett (BA ’07)
Charles Propst (BA ’10)

CONTRIBUTING WRITERS

Wendell Brock
Julie Bonnin
Lauren Christensen (BBA ’18)
Lonnie Deggins II
Amy Demmler (BBA ’11, JD, ’14)
Chris Gervasio (BBA ’17, MSACCY ’18)
Jeannie Kever
Carla Murphy (BBA ’96)
Jessica Navarro (BA ’07, MA ’12)
Amanda Sebesta (MA ’19)
Mitchell Sosa (BBA ’03, MBA ’07)

WEB DEVELOPMENT TEAM

Brandon Moeller (BA ’03)
Marla Molony

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